Most business people are pretty sharp when it comes to making and delivering
a product or service of their choosing. Getting paid for what you offer requires a
system of low cost reliable routing of your customer's portable spending power into
your bank account. Credit/Debit cards provide instant customer spending power that
you can verify and get paid directly after one intervening day.
Your choice of a merchant services vendor, where you can negoiate advantageous
terms and discounts, will reduce expenses and add to your bottom line. But first, do
you really understand your current credit card processing statement ?
We will explore three ways ( swipe, key-in and virtual ) that credit/debit cards are
processed. We will also look at how different rates are represented. What fees are
involved ?
First of all, the basic rate is usually represented as " Interchange + bp ". Interchange
is the basic rate that exists plus additional basis points ( bp or 1/100 of one full point )
charged by a particular bank. This can also be handled by an ISO (Independent Service
Organization ) . First Data ultimately clears ( or matches ) all transactions between the
credit card user and the merchant.
Sometimes the " discount rate " is subdivided into three tiers. They are classified as
" Qualified" , " Mid-Qualified " or " Non-Qualified ". The biggest discount qualifies when
the credit card used has NO rewards, points, airlines miles or cash back attached to it.
" Non-Qualified"rates apply when the card used has the maximum benefits attached to
it. " MidQualified " rates apply when some of the " bells and whistles " are part of the
card holder's associated benefits. Discount rates and fees figure into Master Card and
Visa. Amex and Discover are, for the most part, standardized and offer non-negiotated
rates regardless of merchant services carrier.
Additional fees may commonly occur for such things as charge-back processing.
There are also authorization fees per transaction. Lower authorization fees become
increasing important to that merchant who has numerous small transactions per
month as a consistent feature of normal business.
How do you process your point of sale transactions ? You can swipe the purchase
when an actual credit/debit card is present by using a physical terminal machine. It is
less expensive to swipe than to key-in information. The key-in method has been used to
pay for telephone orders, especially in advance of delivery. Virtual Terminals ( run by a
PC using software ) are a low cost alternatve to key-in and even swipe. Some merchants
have both swipe and virtual terminals for this very reason. Virtual termimals are
also used in the utilization of Automated Reoccurring Billing to save time when redundant
monthly customer charges are involved. Virtual Termimals are an essential component
of E-Commerce as part of the check out of any website shopping cart.
Perhaps the kinds and types of sales have changed in your business. Are you taking
advantage of the latest technology to REDUCE EXPENSES NOW and to POWER UP
YOUR PROFITS ? Do you really understand your merchant statement and how it helps
you get paid for what you do ?
For more information on how to save money, contact me for a no obligation confidential
review.
I am here to include you.
Marty Wisniewski
Total Payment Solutions LLC
Phone (516) 639-6162 , Fax (631) 883-9999