Merchant Services Blog
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Did You " Fall Back" ?

     Just a few days ago, it was time to turn the clocks back one hour. This is the 
standard interesting way we have decided to keep time on the clock.  Although
it is a standard convention of accepted timekeeping, it should not be the way we
run our businesses.
     When it comes to our business, now is the time, if you will, to SPRING FORWARD !
As we wind down the year it is time to finish this challenging year well and get ready for
2010. It is time to start to set new goals with their respective and appropriate deadlines. 
For us in business, it is time to not only ponder but to decide on some worthwhile goals.
We must reflect on where we have been and where we want to end up. That is the
challenge.  How are we going to respond ?  Did we grow during the difficult  times and
 stretch ourselves ? 
     We are in business to make a profit . We are the engine of real progress in our
communities because we create employment and render a needed and desired product
or service. What a great way to advance an economy that is in recession. We can 
SPRING  AHEAD while others fall back or stand still.  If you feel that you are falling
back, stop and take a look at your situation and think carefully on where you can remedy
it. It is a constant process, a job that is really never finished.
     Remember, moving the hour this way or that way on a clock is perhaps a practical
attempt to maximize when we prefer to chase the sunlight that nature gives. Nature will
not give us any more daylight hours no matter how we want to represent them on a clock. 
     Without Regard to  whether it is Fall or Spring ( or Winter or Summer for that matter ),
we  should ALWAYS BE  READY, WILLING AND ABLE TO SPRING AHEAD to advance a
worthwhile goal. Take time, especially during this holiday season , to cherish family and
remember the needy. And remember, it is always better to spring ahead than to fall back.
As the poem reminds us, it is alright to rest if you must but just do NOT quit.
     If you can use help to REDUCE EXPENSES NOW, contact me. I can look at your
merchant service account and help lower your credit card processing rate and fees.
     I am here to include you.

                     Marty Wisniewski
                     Total Payment Solutions LLC
                      ( 516 ) 639-6162  
                      mwtotalpaymentsolutions@gmail.com    
                     www.merchantservices.li

Understanding Your Merchant Statement

  Most business people are pretty sharp when it comes to making and delivering
a product or service of their choosing. Getting paid for what you offer requires a
system of low cost reliable routing of your customer's portable spending power into
your bank account. Credit/Debit cards provide instant customer spending power that
you can verify and get paid directly after one intervening day.
   Your choice of a merchant services vendor, where you can negoiate advantageous
terms and discounts, will reduce expenses and add to your bottom line. But first, do
you really understand your current credit card processing statement ?
   We will explore three ways ( swipe, key-in and virtual ) that credit/debit cards are
processed. We will also look at how different rates are represented. What fees are
involved ?
   First of all, the basic rate is usually represented as " Interchange + bp ".  Interchange 
is the basic rate that exists plus additional basis points ( bp or 1/100 of one full point ) 
charged by a particular bank. This can also be handled by an ISO (Independent Service
Organization ) . First Data ultimately clears ( or matches ) all transactions between the
credit card user and the merchant. 
   Sometimes the " discount rate "  is subdivided into three tiers. They are classified as
" Qualified" , " Mid-Qualified " or " Non-Qualified ". The biggest discount qualifies when
the credit card used has  NO rewards, points, airlines miles or cash back attached to it. 
" Non-Qualified"rates apply when the card used has the maximum benefits attached to
it. " MidQualified " rates  apply when some of the " bells and whistles " are part of the
card  holder's associated benefits. Discount rates and fees figure into Master Card and
 Visa. Amex and Discover are, for the most  part, standardized and offer non-negiotated
rates regardless of merchant services carrier.
    Additional fees may commonly occur for such things as charge-back processing.
There are also authorization fees per transaction. Lower authorization fees become
 increasing important to that merchant who has numerous small transactions per
month as a consistent feature of normal business.
   How do you process your point of sale transactions ? You can swipe the purchase
when an actual  credit/debit card is present by using a physical terminal machine. It is
less expensive to swipe than to key-in information. The key-in method has been used to
pay for telephone orders, especially in advance of  delivery. Virtual Terminals  ( run by a
 PC using software ) are a low cost alternatve to key-in and even swipe. Some merchants
have both swipe and virtual terminals for this very reason. Virtual termimals are
also used in the utilization of Automated Reoccurring Billing to save time when redundant 
monthly customer charges are involved. Virtual Termimals are an essential component
of E-Commerce as part of the check  out of any website shopping cart.
   Perhaps the kinds and types of sales have changed in your business. Are you taking
advantage of the latest technology to REDUCE EXPENSES NOW and to POWER UP
YOUR PROFITS ?  Do you really understand your merchant statement and how it helps
you get paid for what you do ?
   For more information on how to save money, contact me for a no obligation confidential
review. 
    I am here to include you.
 
                       Marty Wisniewski
                       Total Payment Solutions LLC
                       Phone (516) 639-6162 , Fax (631) 883-9999
                       mwtotalpaymentsolutions @gmail.com
                       www.merchantservices.li
                       www.creditcardprocessing.li
 

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